Bowtie is Hong Kong's first virtual insurer, using modern technology and medical expertise to offer instant, direct access to medical insurance plans under the Voluntary Health Insurance Scheme (VHIS) and other insurance products. By eliminating intermediaries, Bowtie empowers consumers to take control of their own life protection decisions and is backed by over HKD 400 million from Mitsui & Co., Ltd, Sun Life Hong Kong Limited and other leading international investors.

Our design team recently partnered with Bowtie on a monthly retainer plan, providing a full range of services such as Social Media, Branding, EDM, Illustration, Website Design, Development, User Experience, and Design System.

Our design team recently partnered with Bowtie on a monthly retainer plan, providing a full range of services such as Social Media, Branding, EDM, Illustration, Website Design, Development, User Experience, and Design System.

One of the biggest challenges we faced was aligning our work with Bowtie's design culture, processes, and language. We worked closely with the client to understand their vision and goals, ensuring that all their needs were met.

Our team conducted extensive research and maintained constant communication to develop a cohesive and visually striking design that perfectly reflected Bowtie's brand. From website design to social media graphics and EDM templates, everything was custom-made to fit the client's unique aesthetic.

We were thrilled with the positive feedback from Bowtie and are proud of the successful collaboration. This project showcases our ability to not only deliver high-quality design work but also seamlessly integrate into a client's existing design culture for a truly personalized and effective solution. We are proud to continue our partnership with Bowtie as a long-term business relationship.