UBL is a basketball ambassador for the next generation, aiming to inspire young people to develop a love for the game.

Our goal was to create a holistic sports experience for them that includes exercising, meeting new teammates, understanding the value of teamwork, and being competitive while showing good sportsmanship.
We were tasked with delivering this message through a variety of design deliverables, including brand visuals, animation, website design and development, and a booking system.

One of the biggest challenges we faced was creating a booking system within a limited timeframe, while also incorporating UBL's comic art character into the website design and enhancing it through animation. We developed a booking system for UBL that was efficient and user-friendly. We utilized a combination of no-code tools and custom coding to make it happen and deliver it in a short period of time. This allowed UBL customers to easily book their games and events, and provided them with a seamless experience.